Webmasters who are interested in building high traffic to their web site and maintaining a successful web site should pay particular attention to search engine optimization techniques which can help to improve the search engine rankings of their web sites. Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose. As a result there is no simple solution to optimizing a web site for high rankings on all search engines. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your web sites and using image tags in a beneficial way.